We’ll choose all the best shots and work under your direction to produce a video that fits the bill.

At this point, our video editing experts will piece together the footage we filmed during the shoot. Video editing is the stage where the project really comes together. The video post-production process is something we’ll continue to assist with after the video has been produced, and we’ll combine your ideas and preferences with the expertise and skills of our editors to create something fantastic. This is where the video production process steps come to an end and where we begin thinking about the best shots to use. They know what shots were taken and experienced the filming first hand, meaning they don’t just have an emotional investment in the shoot, but they are already intimately familiar with the shots. We may also have an additional person who will be running a second camera and will likely be the person who ends up editing the video. He/she will choose the best angles, consider the audio and make sure the lighting looks right. Our director of photography is the visual leader of the shoot. The leader of the shoot is the producer, who will be responsible for ensuring that we stay on schedule, helping set up the shots and coming up with ideas. On the day of the shoot, we’ll review the plans we made and get to work. Thanks to our extensive planning in the previous step, everyone involved in the shoot will already know what is required of them to get the shoot moving. On the big day, we’ll set up our equipment to achieve the best shot composition and lighting to tell your story. This is the process of making your video a reality by acting on the plans we made in the last section and bringing the whole team together for a day of shooting. Next comes the video production workflow. We’ll know exactly what will happen on the day, and we’ll have goals to achieve throughout the day. The more we plan before the shoot day, the better prepared we’ll be. We’ll consider the venue, date and time for filming, who will be involved in the shoot, and the kind of equipment we’ll need to create your video. Once the concept is ready, it’s time to plan the details. We’ll consider the topics we need to talk about during the video and pose questions that enable you to describe your business story and values and showcase the benefits of using your products or services. We look at your target audience and think about what they want to know, and we ask you questions that will give them the answers they need. Gillespie Productions use interview-style videos to make sure everything you say is natural, honest, and accurate. Most often, we tend to avoid overly scripted content. We want to learn as much as we can about your business, we’ll ask you plenty of questions, and we may even have you walk us through your offices, production line, or another place of work. We’ll aim to understand the target audience, think about what affects them, what drives them emotionally, and what key messages they need to hear. We’ll identify your company’s goal, get to know your business, and see what a typical day is like in your place of work. We do this by spending time with our clients. With the purpose of your planned video in mind, we can assist you in creating a strategy that achieves what you need it to do. Are you looking to attract new customers? Are you engaging with existing customers? Are you looking to align and/or motivate a group of employees? You should first consider what the video intends to do.

It requires a concept, planning, interview prep, equipment prep, and much more before the day of the shoot.

The video pre-production process is all about preparing for your shoot. Pre-production enables you to consider what you want from the video, production lets you realize it, and post-production allows for fine-tuning and perfecting the final product. Video production starts with a big idea and builds from there. What Are the Three Major Phases Of Video Production? Our video production process is designed to efficiently create videos that target the right audience and suit your needs while portraying your message in a natural-sounding way. The filming process for creating videos may be similar, but we take a more personal approach to production and ensure that your videos – whether they are for marketing or internal corporate purposes – reflect your brand, values, and history. Gillespie Productions does something more than regular video production agencies.

Video production process